Why are YOU talking about THIS?
Written by David Pullan
I’m not alone in believing that the key to great communication is story telling.
A story engages and sticks in the mind because it requires the audience to use their imagination and create mental pictures. These in turn are filed away in the long term memory.
Often it can be as simple as changing your words from, ‘the process was used by our client in a timely fashion’ to ‘Brian at Widget.com found that our software made his Friday evenings much less stressful.’
You can see how the second option would turn a vague concept into a tangible and more memorable image.
What I’d like to add to this to give it even more power is one question: Why are YOU talking about this?
This is a question that good stand up comedians ask themselves about their material, and it is a question that will add so much to your business stories.
Comedians always try to find their attitude to their material so that there is a reason why THEY are standing there talking about it. You too should look for your attitude, and be willing to share it by taking ownership of your feeling and using the word ‘I’.
What do YOU think about Brian’s use of of your software and his Friday night success.
So you might end up with a sentence like, ‘One thing that I found really pleasing recently was when Brian at Widget.com used our software and made his Friday evenings much less stressful.’
It’s your opinion. It’s your viewpoint. It’s why YOU are there talking about THIS.
I really recommend that you look for ways to inject your feeling, opinion or viewpoint into your winning presentations.
It will engage the audience’s mind much more strongly and will answer the question, ‘Why are YOU there?’
photo credit: <a href="http://www.flickr.com/photos/92607898@N00/9614543700">CC4K @ Edfringe13: Tom Webb</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by-nc-nd/2.0/">(license)</a>